At Fast Company, Author Martin Lindstrom writes about an informal study conducted by his company Buyology Inc. and Elias Arts, a New York-based “sound identity company,” to explore which sounds would most reliably cause involuntary responses in listeners. “Baby giggle,” demonstrated so effectively by the little duderino in the video above, was number one on the list. Among branded sounds, the “Intel sound” was tops. Neuromarketers, listen up:
[We] wired up 50 volunteers and measured their galvanic, pupil, and brainwave responses to sounds using the latest neuroscience-based research methods. We learned that sound has remarkable power. This may not be surprising for many, but it was certainly surprising to realize just how many commercial brands over the past 20 years have made their way into the world’s 10 most powerful and addictive sounds–beating some of the most familiar and comforting sounds of nature.